Description

Knowing how to effectively communicate research with non-experts requires a certain skillset that can be learned and developed with practice. This course on ‘Effective Science Communication’ will provide researchers with the core tools and techniques to help them communicate any piece of research, published or unpublished, to a variety of different audiences. It covers the essential steps, including identifying communication goals, understanding different audiences, and crafting a key message. The course also explores the different communication methods and channels available. 

Access only for Charité employees on the nature learning platform.
Please, click here to start the course and register with your Charité e-mail address.

Objectives

You will learn:

• Compare different audience requirements to help you tailor your communications
• Select a relevant communication channel for your specific needs in a particular instance
• Understand how storytelling techniques can build a compelling scientific story to communicate your research
• Apply strategies to help you communicate your research in an accessible and persuasive way to a non-scientific audience 
• Tips and techniques for communicating your research via writing, public talks and presentations, social media and media interviews